BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only generates positive perceptions about the brand but also empowers businesses to pursue sustainable growth in the long term. A brand’s sustainability is its knack to thrive and expand today without jeopardizing its future development potential. It is more of a s
ESTABLISHING A SUSTAINABLE IMPACT FOR YOUR BRANDEstablishing a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth in the long term. A brand’s sustainability is its ability to sustain and grow today without compromising its future development potential. It is
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